Social analytics measures the impact of social media on business. It is an evolving business discipline that equips the enterprise to understand how industry-driven AND brand-driven conversations in online communities, including social networks, influence business performance – conversations driven by industry experts, competitors, prospects, customers and your social marketing teams.
According to Awareness Inc. Social Analytics is an evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels. Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness, and customer satisfaction and advocacy.
Social analytics has evolved from simple buzz and brand monitoring to the aggregation, segmentation and analysis of streams of social and web data to drive actionable business insight.Harnessing the power of social data is no small task indeed. Marketers can easily get lost tracking social metrics that add little or no value.
The road to social analytics wisdom starts with learning from external data. Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customers’ views.
According to Awareness Inc. Social Analytics is an evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels. Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness, and customer satisfaction and advocacy.
Social analytics has evolved from simple buzz and brand monitoring to the aggregation, segmentation and analysis of streams of social and web data to drive actionable business insight.Harnessing the power of social data is no small task indeed. Marketers can easily get lost tracking social metrics that add little or no value.
The road to social analytics wisdom starts with learning from external data. Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customers’ views.
